Senior product leadership, on demand.
For tech companies, SaaS businesses and startups whose roadmap has lost focus, whose launches don’t land, or who are entering a new market. I take you from strategy and roadmap to launch and growth.
10+ years
Product management experience
When to bring me in
When your product needs senior leadership but a full-time hire isn’t the right move yet: a new product needs shaping, an existing one has stalled, teams disagree on priorities, or a new market launch is coming up. I own the full lifecycle, from discovery and strategy to launch and growth, and align engineering, marketing, sales and finance around one plan. You get a direction everyone can act on.
How I can help
Engagements are tailored to your stage and goals. Common areas I work in include:
Product strategy & vision
A clear answer to where your product is headed and why, grounded in your business goals and your market.
Roadmapping & prioritization
A prioritized roadmap your teams can actually deliver, instead of a list of everyone’s requests.
Go-to-market & launches
Launches that reach the right customers with the right message, with sales and support ready on day one.
P&L & monetization
Pricing, packaging and monetization decisions that grow revenue without eroding margin.
Market entry
A go-to-market adapted to each new region, covering pricing, positioning and launch plan, based on launches across CEE, NA, EMEA and APAC.
Discovery & research
Product decisions based on real customer needs, not guesswork.
Cross-functional alignment
Engineering, marketing, sales and finance working from one plan instead of four.
Lifecycle management
Products managed end to end, with clear ownership at every stage of the lifecycle.
Why work with me
What sets me apart is a rare combination of strategic thinking and operational depth. I don’t just craft roadmaps — I execute them.
10+ years in product management
A decade owning products from first idea to market, managing full portfolios rather than single features.
Executive MBA + PMI & Agile
Business strategy and delivery discipline combined, so I speak the language of both the boardroom and the dev team.
Global tech: SaaS, hosting, telecom
Product leadership across three demanding industries at global companies like HostPapa, IONOS and Lumen.
Global market launches from scratch
New brands and products launched across CEE, NA, EMEA and APAC, from zero to go-live.
How I work
Every engagement follows the same clear path — from understanding your business to shipping and scaling what works. No guesswork, no wasted effort, just a proven process that turns strategy into results.
Understand
I start with your business goals, your market, and your customers — so every decision has a reason behind it.
Define
I shape the strategy, roadmap, and priorities that will get you where you want to go.
Execute
I align your teams, drive delivery, and lead the launch.
Grow
I measure what matters, iterate, and help you scale what works.
Let’s build something that works.
Whether you’re shaping a new product, untangling a stalled one, or breaking into a new market, I bring clarity, structure, and a track record you can trust. Let’s talk about where your product is headed.
